Downtown Banners Program

Banner on a Downtown Light PoleThe Downtown Banners Program is organized by Visit Golden and the Downtown Development Authority (DDA). It gives cultural attractions and nonprofit organizations the opportunity to promote current exhibits and special events via banners on up to 45 street lights throughout Downtown Golden. The purpose of this program is to enhance the atmosphere of the streetscape through beautiful, festive, and decorative graphics, and celebrating the City of Golden in a manner that attracts visitors, inspires citizens and is suitable for a broad-based audience of all ages.

Whenever an organization wishes to advertise this way, they must first obtain approval from Visit Golden and the DDA through an application process. Permission may be granted by Visit Golden’s Community Marketing Manager for temporary display banners that promote or celebrate the city, its civic institutions, or large, festive public activities or events in the City of Golden.

Downtown Banners Program Participation Guidelines

  • Downtown Banner Program Application ButtonVisit Golden & the DDA allow three types of promotion opportunities. The space may not be used for commercial advertising. Visit Golden has the right to veto applications for banners that do not fit the City of Golden.
    • Event Promotion: defined as a banner containing a message regarding a public upcoming or current event or season of celebration that takes place in Golden. This includes large, festive events that are open to the public generally, for free or for nominal cost and fund-raising events on behalf of nonprofits which engage in direct-service charitable work.
    • Nonprofit Exhibit Banners: defined as a banner containing a message regarding a public upcoming or current exhibit in Golden.
    • General Organization Banners: defined as a banner containing the logo and imagery that would represent the attraction or organization. This includes banners that promote a nonprofit organization or organization/program subsidized or sponsored by the city, a downtown shopping district and significant institutions that are sponsored by the state or federal government and have unique ties to the City of Golden.
  • No advertising of a commercial nature shall appear in connection with the downtown banners program. Sponsor logos are not permitted. Religious and political messages are not permitted.
  • There are 45 Street Pole locations available. Street pole banners are located at intersections and along Washington Avenue in Downtown Golden between 8th and 14th Streets and between Washington Avenue and Ford Street.
  • If renting all of the banner locations (45), you are limited to 30 days
  • You may rent half of the banner locations (22) for a period of 90 days.
  • You must rent the banner locations for a minimum of 30 days.
  • Pole banners will be changed on or around the 1st day of each month, weather permitting.
  • Banners will remain on street poles until the end of the posting duration. Keep in mind that event and exhibit dates may remain advertised even beyond the actual event date.
  • A rendering showing dimensions, wording, colors, graphics, and all logos needs to be submitted at the time of application. All designs must be approved prior to production.
  • If posting 45 banners, up to 3 design variations will be allowed.
  • If posting 22 banners, up to 2 design variations will be allowed.
  • Organization logos may appear on banners, posters and flyers, provided that total space allocated for logos is less than 10% of the entire surface.
  • Visit Golden and the DDA are not responsible for lost or damaged banners.
  • A hanging banner that develops holes, becomes frayed, or otherwise falls into a state of disrepair, must be removed. Removal charge will be billed to advertiser directly.

Design and Production Guidelines

Downtown Banner Sizing Instructions pdf download

Downtown Banner Artwork Template (This is an EPS file. You must have the appropriate software to download and use.)

  • # of Banners:  45 or 22
  • # of Designs: 3 design variations (45 banners)
    2 design variations (22 banners)
  • Shape:  Rectangle
  • Size:  24”w x 48”h
  • Material:  13 – 16 ounce seamless banner vinyl
  • Finishing:  3” pole pockets hemmed at top and bottom of banner with (2) “Fly-Away” grommets inserted into inside edge top and bottom corners.
  • Other Specs:  Logos may only take up 10% of the total banner space. The space may NOT be used for commercial advertising.  Religious and political messages are NOT permitted.

Tips for Success:

  • Banners should be double sided for maximum exposure – message can be unique on each side.
  • Keep the message simple.
  • Ensure copy and images are large enough to be read/seen by cars driving by.

A rendering showing design variations, dimensions, wording, colors, graphics, and all logos needs to be submitted after your application is approved. All designs must be approved prior to production. No substantial changes to the graphics or words of the banner may be made after the banner has been approved. If any changes are made, the Visit Golden Community Marketing Manager reserves the right to withdraw the approval to hang the banners.

Please complete the Downtown Banners Application Seamless Docs logo. Once you receive approval from Visit Golden, you will be required to submit a rendering of your banner design as either a .jpg or .pdf file for approval before printing.

Pricing

  • Your organization is responsible for all pole rental, design, printing and installation costs.
    • You will pay vendors directly for design, printing and installation/removal.
    • You will pay Visit Golden directly for pole rental.
    • Pole Rental
      • 30 days: $150
      • 60 days: $200
      • 90 days: $250

Print Vendors & Pricing

The following print vendors are provided as a courtesy.

Sign Language XL

Visit Golden uses Sign Language XL as the vendor for the installation and removal of the banners. Sign Language XL will offer a 20% discounted print price as a package deal if you select them for your print production. Their discounted print production pricing is outlined below:

45 banner posting:

  • Print = $28.50 ea. = $1,282.50 for 45 banners
    (Pricing reflects a 20% discounted rate for Visit Golden customers only.)

22 banner posting:

  • Print = $30 ea. = $660 for 22 banners
    (Pricing reflects a 20% discounted rate for Visit Golden customers only.)

The above pricing applies to these specifications:

  • 24” x 48” pole banners
  • 14 oz. banner vinyl, 2-Sided (image can be unique on each side)
  • Up to three different design variations if you choose (these will be placed at random)
  • 3” pockets sewn top and bottom, (2) fly-away grommets on inside corners
  • You will receive a digital proof for your approval before production begins.

Note: This price does NOT include sales tax for the City of Golden of 7.5%

Please contact for ordering assistance:

Dylan Braun – Sales Executive
Sign Language XL
(303) 645-4523
dylan@signlanguagexl.com
www.signlanguagexl.com

Alphagraphics

45 banner posting:

  • Print = $37.36 ea. = $1,681 for 45 banners
    (Pricing reflects a 20% discounted rate for Visit Golden customers only.)

22 banner posting:

  • Print = $43.27 ea. = $952 for 22 banners
    (Pricing reflects a 20% discounted rate for Visit Golden customers only.)

The above pricing applies to these specifications:

  • 24″ x 48″ pole banners
  • 16 oz. banner vinyl, 2-sided (image can be unique on each side)
  • Up to three different design variations if you choose (these will be placed at random).
  • 3” pockets sewn top and bottom, (2) fly-away grommets on inside corners
  • You will receive a digital proof for your approval before production begins.

Installation Pricing:

  • 45 banner Installation/removal = $900
  • 22 banner installation/removal = $750
  • Emergency Incidental Visit = $375

Note: Sign Language will invoice you for the installation cost upon installation.

  • In certain cases the DDA will consider applications for partial funding on a case by case basis. Contact Robin Fleischmann at rfleischmann@cityofgolden.net for more information.
  • Given this program is new, some items are subject to change.
Banner Program Sample Pricing 2019
COG Mesa

 Did You Know?
Golden was originally chosen as the territorial capital of Colorado in 1862.

Additional Resources

City of Golden, Colorado
COG Mesa